We’ve been around the block for a hot minute, but for those of you who aren’t familiar with us, we're an open source ecommerce platform built on Meteor. We enable retailers, developers, and agencies to create a completely reactive online store with our dynamic interface and fully customizable toolset. Using Meteor, Docker, and Node.js, we’re powered by cutting-edge technology and a collaborative open source community from around the world.
In this post, we highlight why we chose Meteor as our architecture, how Reaction disrupts the current ecommerce landscape, and where we’re headed next.
The Early Landscape
Still, even then, we knew that Meteor brought something truly special to the table, and that’s why we’ve been a part of the community throughout every single release, from its pre-production ready iterations, all the way to 1.4.1. We knew that if we were going to build a disruptive platform that would take away the aches and pains of setting up an online store, then going with Meteor was a no-brainer.
Why We Chose Meteor
How It Works
“Store owners like to fulfill orders immediately and offer a better experience for their customers,” said Ritesh Shetty of Shopping Maestros, a Santa Barbara-based grocery marketplace currently in development. “Real-time updating really helps us with development velocity and time to market.”
In addition to real-time updates, our platform provides all the features you need, right out of the box, but with the added benefit of being fully customizable for a unique and tailored commerce experience. This ranges from how you want your search queries to show up, to the look and feel of your cart, to the email messaging you send to your customers. We also feature a growing gallery of third-party app integrations, for shop-owners who already have a preference for particular services.
Because Reaction is built on Meteor, merchants end up saving time, money, and extra dev work, giving them more time to focus on what that’s most important: selling products.
Where We’re at Now
We also recently secured a $2.7 million Series Seed investment, led by CrossCut Ventures and others, along with angel investors. As it stands, we are now one of the few Meteor-based, open source platforms to be backed by VC funding. We hope that the extra help, along with a team fully devoted to the growth of our platform, will help us further the movement of open source to a larger audience. When we grow, Meteor grows!
Naturally, we’re excited about 1.5. Earlier this year, we refactored away from Atmosphere packages to using modular imports, and we’re looking forward to bearing the fruits of Meteor’s restructuring toward npm. We’re also looking forward to the new Apollo/GraphQL integration, and seeing what a fully reactive GraphQL will bring to the table.
As for Reaction, here’s what’s next: We’re aiming to host monthly Meetups at HQ all throughout the year, and this time, it’ll be focused on Node.js, Docker, and the LA startup scene, in addition to Meteor. To learn more about Reaction Action, visit our Meetup page, or follow us on Twitter for the latest news.
To track our progress, as well as learn more about the new features we’ve been releasing, check out our Features Roadmap or GitHub page.
This was written as a guest post for the official Meteor blog, where we introduced ourselves as one of the earliest adopters of the Meteor framework.