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What Terrible Twos? Reaction Commerce Turns 3!

Once upon a time, in a not-too-distant past, Aaron and I were working purely off of the what-ifs: we were batting around names for our company, investigating the best (and least expensive) way to file legal corporation papers, and dreaming about how quickly we could move into a building that wasn’t our own homes. We were also busy predicting what our triumphs—as well as our growing pains—might look like.

Reaction is officially leaving its toddler years, which means we’re steadier on our feet now. More people in our community know who we are, and we have a lot more character, language, and personality. In other words, we’re really starting to come into our own.

So far, it’s been a great ride, and it’s also been quite an epic third year. To mark the occasion, I wanted to pause for a moment and acknowledge some key milestones, as well as give big thanks to our community and team.

Closing In on 1.0

While we still have miles to go, we’ve continued to make progress delivering on our Features Roadmap. Our last releases included important features like email setup and smart search, while our next few releases will include coupons, promotions, and shipping rate integrations. We still have a long list of features to complete in order to reach the vision we set out to build three years ago, but we’re on the right track. We aim to launch our first public release candidate (1.0!) by later this year.

It’s Always About the Team

In July, our team almost doubled overnight! Literally, in the span of a week, our four new desks were filled with four new people. All of a sudden, I had to think about employee onboarding and benefits, not to mention stocking up on desks, chairs, equipment— oh my! When you sign up as a co-founder of a startup, no one really tells you that you are in charge of everything, from HR to accounting, and everything in between.

Oh, and by the way! We’re hiring. We’re looking for a Cloud Engineer and a Director of Engineering in particular. If that’s you, or you know of someone, drop us an email at

We Have a New HQ

In July, we moved into a new office space. What they say is true: it’s all about location, location, location. We absolutely love being so close to the beach, to the epicenter of LA tech, and to so many food options, but moving and prepping an office space, one that’s more than five times bigger than our last space, was back-breaking work! When you’re moving on a startup budget, get ready to perform manual labor, which may involve putting together eight new desks and chairs. One word for next time: movers.

All joking aside, one of the things I love most about the new space is that we’re able to host community meetups, like the Meteor Meetup we hosted in August. In case you missed it, we’ll be hosting our flagship event later this year, so stay tuned for the first ever Reaction Action meetup.

We Won at Shoptalk’s Pitch Competition

We’re not ones to brag, but it’s rare for someone to hand us a $25,000 check and crown Reaction Commerce as the winner of the inaugural Shoptalk startup pitch competition. You want to know what’s really fun? Walking around Vegas with a huge check! Everyone treated me like I had just won the jackpot, and they couldn’t have been more on the dot. Beyond the check, what we won was acknowledgement that we’re building something significant and important. It’s also validating to know that our pitch and our story is resonating with more and more people. Considering how Aaron and I started this thing from my spare bedroom/office just three years ago, it’s really kind of amazing to be winning competitions.

We’re a Global Community

What inspires me day in and day out is our community. Rarely does a day go by when someone new doesn’t pop into our chatroom or send me an email with a question or a comment. We’re delighted that so many people from around the world are finding and downloading Reaction.

Occasionally, people ask us, “What has surprised you the most since starting Reaction Commerce?” My response is almost always about our international community. From our first translation, Hebrew, to our 21st translation, Romanian, I’m continually amazed and surprised by the diversity of our community. It’s incredibly challenging and rewarding to be building a global commerce platform for this modern era, but we can’t wait to see what you all create with Reaction.

Here’s to Year 4!

It’s nerve-wracking to be announcing and launching Reaction to the world. We often joke in the office that we’ve been “open source stealth:” we’re completely open source, and anyone can find and download our code, but we’re somewhat hard to find, since we’ve done zero marketing up until now. This may be the start of our fourth year, but we still have a bunch of firsts on the horizon: our first press outreach, our first marketing and sales initiatives, our first event sponsorship, and our first public release candidate.

There’s one thing I know for certain: we couldn’t have made it this far without our team and without our community. Moving forward, we’ll need everyone behind us for these next set of firsts. A big thank you to our team and to our community!

We got this!

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