The Evolution of Ecommerce

Did you know that the first ecommerce transaction was for marijuana? How about that ecommerce pre-dates the internet and actually began in the 1970s? Or that the rise of ecommerce platforms only started in about 2002? From shifts in the underlying technologies to shifts in the larger markets and consumer behavior, there is much to be learned from the trends of the past. Discover more about the history and trajectory of ecommerce in this two-part series (part 1 & part 2), which goes into detail on the evolution of ecommerce and how Reaction Commerce fits into the revolution from our CEO, Sara Hicks.

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