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Reaction Partners With Supergroup

At Reaction Commerce, we’re on a mission to connect the world through open commerce. We believe that by building a passionate global community of developers, contributors, and partners, we can shape the future of commerce so that retailers worldwide can compete.

To further support our mission, we’re thrilled to partner with Supergroup, a technology consultancy based in Los Angeles, California. Supergroup is a collective of experienced problem solvers who support and guide companies through high impact development projects. Partnering with Reaction, Supergroup will work with Reaction customers—enterprise retailers and brands—in successfully transitioning their digital needs to Reaction’s open commerce platform, while managing any replatforming implications.

Supergroup partners Jeff Hackert and Brian Jeremy Kupetz


Both Reaction and Supergroup share common organizational values, especially when it comes to improving software development practices to make our technology the gold standard for commerce developers and operators. In the words of Reaction’s CEO Sara Hicks, “There’s more to this partnership than a local, LA-based alliance. As enterprise retailers embark on the journey to digital commerce transformation, retail leaders in IT and business need to think about this as a cultural change within their enterprise. That includes tools, software systems, and the underlying architecture. The team at Supergroup understand that reality and they’re ready to guide leaders at every level, helping organizations improve their approach to product transformation while managing enterprise-wide change.”

To inaugurate the partnership and quickly ramp up team members’ expertise, Supergroup is already hard at work on a number of Reaction customizations, plugins, and frontend experience models. The team’s broad range of experience solving complex problems in software and product delivery—including platform architecture audits, building high caliber teams, and guiding high impact projects—is already proving to be invaluable.

“It’s invigorating to work with Reaction Commerce and their open commerce approach to software development. As expert guides to the Reaction tech stack and architecture, we’re looking forward to overseeing enterprise commerce migrations and helping these organizations to grow their teams and expand their capabilities.”
- Jeff Hackert, Partner, Supergroup

For those who have worked with Reaction’s software solutions, it should come as no surprise that we are tightly focused on high-performance software that’s open and accessible to all. Our tech stack, based on Node.js, GraphQL, Next.js, Docker, and Kafka, has attracted a global ecosystem of developers that continue to engage with and contribute to Reaction to further improve the capabilities of the platform.

Want to know more about our partners? Visit our partners listing page.


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You—and your clients and customers—can join us on the leading edge of digital commerce technology. Join a growing ecosystem of companies that are driving digital transformation for retailers and brands by applying to our partner program.

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