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Our Team Manifesto

Welcome to Reaction Commerce! Whether you’re already on the team, or thinking about joining us, this Manifesto should provide some helpful insights into who we are and how we operate.

Our manifesto is “of the people, for the people, and by the people,” which means that each and every core value and cultural more is written and adopted by the team at Reaction. We review these whenever someone new joins. The entire team also reviews and approve changes/additions every quarter. This living document always comes to the forefront whenever we make decisions big or small.

Mission Statement

At Reaction Commerce, we believe that the best results comes from shared ideas. We’re an open source platform built on open source code, driven by modern technology and the spirit of our global community. As a company, we hold quality and collaboration in the highest regard.


Our Core Values

Trust explicitly. We believe in the reliability and capability of our teammates, and that’s why we take turns stepping up as team leads— not managers— for every release. We encourage everyone at Reaction, both the core team and beyond, to code, write, speak, create, and exercise leadership in our community.

Small, family-like environment. We value smaller, independent teams, even as the company grows. We eat our free meals together at the communal table, democratically control the office music, and every Monday, we meet as a full team via Google Hangouts to go over our shared agenda and notes. And above all, we help each other, because our success is everyone’s responsibility.

Passion wins all the time. We’re building a lasting, sustainable company, not just a startup, and that means we’ve got to stay smart, fast, and iterative. We don’t just sit on our hands— we roll up our sleeves and take action.

Honest and constructive feedback over secrecy. Don’t go at it alone. Supporting and helping one another is considered a core responsibility at Reaction. Everybody wants to see and be seen.

Focus on quality. Focus over features. Don’t take shortcuts, and don’t be cheap! We won’t release a new product feature unless it’s ready, and we also won’t hire for new teammates unless we can provide them with quality supplies (computer, desk, ergonomic chair), regardless of position.

Total transparency. Radical transparency. Internally, we’re always on Slack, and we keep our personal calendars up-to-date, so anyone can see at a glance what we’re working on. Externally, our progress is available to the community via GitHub, project board, chat, and the forums.

Simplicity wins. No unnecessary acronyms. No stuffy jargon. And even though we’re now venture-backed for the short-to-mid term, we still aim to be lean, bootstrapped, and self-sufficient. In the longer term, we believe building a self-sufficient business is key, and we still believe in the “Bootstrap over VC” ethos!

Be great at one thing first. We focus on the features that make us different from everybody else with an almost irrational attention to details.

Never go backward to go forward. Quick, informed decisions drive our progress. Easy as that.

Foster diversity through a culture of inclusivity. No bozos. No tyrants. No assholes. We aim to nurture talent within both the core team and our community through an open and inclusive culture. Learn more via our Community Guidelines and Diversity Statement.


Our Culture & Constitution

Our Constitution is a glimpse inside how we like to work. From our tools, to our processes, to our beliefs and strategy, we think it’s important to be as clear as possible when it comes to what we expect from each other.

Our time (and, thus, our calendars) is sacred!

  • We’re big fans of blocking out hours in our days (or full days) for focus. We call these “focus blocks.” This is sacred time, and it’s kind of like a “Do Not Disturb” sign.
  • Some of us use the “working hours” feature in our calendars to signal to our teammates when we’re available for work. This is usually 9am-ish to 6pm-ish, Monday through Friday in our timezone, but it can vary.

We’re all about docs, assets, and learning tools.

  • Our internal wiki features useful information on our accounts, the office, and the team.
  • We have a shared folder setup in Google Drive, so everyone has access to photos, notes, logo files, etc.
  • The docs for Reaction Commerce are the most widely viewed content we produce. It’s our goal to keep these documents as up-to-date as possible.

In work and life, communication is everything.

  • We stay in sync through annual team retreats, quarterly day-long off-sites, monthly calibrations, and weekly FYIs.

We’re flexible when it comes to when and where we work.

  • Make your own office hours! Whether you’ve got a long commute, you’re a new parent, or you live 8,200 miles away, we’re flexible. When we work from home, we are available via chat and accessible for calls/Hangouts, etc.
  • Remote employment FTW. Hire the best, no matter where they live.

Time off/away is critical to our creativity!

  • Conferences/travel/meetups encouraged. Go outside!
  • We have much more to say about vacation and holiday policies, but we’ll share that in another post. The short and skinny is that we stress, value, and encourage the importance of time off. Take as much time off as you need, no questions asked.

It’s all about the team.

  • Physical and mental health is important to us! That’s why we offer paid medical, dental, and vision benefits, as well as other reimbursements for other health-related activities.
  • Personal growth is a biggie here. We value networking events, applaud volunteer work, and encourage side projects galore.

About the Manifesto

This Manifesto was the very first document that Aaron and I created when we started Reaction Commerce. We created this document even before we came up with the name of our company! We knew that we wanted to build a lasting business, and to do so meant creating a culture and an environment where we could be great. Our Manifesto is an aspirational view into the type of company we’re currently building. In some of the areas, we’re not quite there yet, but we strive!

This was originally published on our first blog (RIP), but we wanted to republish it here, just because we’ve missed having it out in the world. For us, it’s a way to be open and honest about what we are trying to build as a team: a company that matters.

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