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Parental Leave Benefits Everyone

We’re a tight-knit crew.

In fact, a good number of us met at previous jobs, back when we were navigating different stages in life and work. In the past few years, we’ve seen each other grow, both professionally and personally. We’ve seen our teammates get married, buy houses, and take on exciting, challenging new roles—as soon-to-be mothers, fathers, and caretakers.


People often associate startups with single, young 20-something year-olds. That couldn’t be farther from the truth at Reaction, where half of us now call ourselves parents (in fact, Erik just became a new dad last week!). As a small company of 20, we’ve always celebrated each others’ personal milestones through joy and support. Now, as our team continues to grow, we’re looking to do even more.

During this sensitive yet exciting transitional period, new parents need time to welcome their newborn or adopted child into the home. Today, I am thrilled to announce that Reaction Commerce is now offering 8-12 weeks of paid maternity/paternity leave for all new parents, regardless of location, gender identity, or sexual orientation. All new teammates receive 2 months of paid leave, and if they’ve been with us for more than a year, they’ll receive 3.


It’s no secret: the US is the only developed nation in the world to not legally mandate paid parental leave. Tammy Duckworth, the first US senator ever to give birth while in office, is technically unable to take maternity leave! And while major tech brands like Netflix are now instilling generous paid leave policies, the Family & Medical Leave Act still does not require companies under 50 employees to provide leave time. Unacceptable.

The evidence is painstakingly clear: paid leave benefits everybody. It reduces turnover, attracts new hires, and increases gender parity in the workforce. Most importantly, it allows new families to focus on the health and happiness of their children.

We may still be a small company, but that just makes it all the more essential to instill inclusive policies early on. After all, it’s all about the people.


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