Aaron and I were working together at an ecommerce startup, and every day we’d take a break to walk down to the local coffee shop. Aaron would order a yogurt parfait with his brew while I ordered my usual dark roast. We’d sit across from each other and lament the wasted time, money and resources we were experiencing at the office, and invariably we’d get to this thought, “We’ve got to be able to do this better.”
Now here it is, less than a year later. We both left those jobs and started our own company. Now we’re on the cusp of launching our alpha release of Reaction Commerce - a modern, open source ecommerce platform. And we honestly think it’s going to be the Steve Austin* of ecommerce: better, stronger, faster.