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A Tour of the New HQ

Last year at Reaction, we moved into our inaugural brick-and-mortar office, a cozy, comfortable home away from home, with lots of natural light and a homespun vibe. But when your core team multiplies nearly overnight, it comes time to bid adieu to your starter home and to relocate to slightly roomier digs. For our new HQ, we were looking for a bikeable, metro-accessible location that would not only accommodate an ever-expanding team, but also double up as a multi-use event space for hosting community meetups, workshops, and other social functions. Last month, we signed a lease on a simple, sun-lit spot that fit the bill. And it just so happened to be right by the beach.

Sara's office

West Coast Vibes

Our new HQ is a spacious, 2,850 square-foot corner unit— a sizeable upgrade from our intimate space prior— located smack dab in the middle of Santa Monica’s bustling Main Street, just minutes away from the world-famous Pier and the Pacific Ocean. Main Street has always been a major commercial hub lined with restaurants and retail shops (like Muji!), but it’s also home to dog parks, community gardens, and plenty of bike share stations. The neighborhood gets very busy, especially when foot traffic is at its highest in the summer, but a laidback vibe and a community-driven spirit, two tenets which align with our own core product values, still exist in pockets throughout the city. Keep things simple. Make things shareable.

The view from the office

Our next-door office neighbors include a post-production company, a talent agency, and a PR company. So far, we’ve spotted celebrities like Morgan Freeman, Rene Russo, and David Beckham walking around the neighborhood. We feel perpetually starstruck! Oh, Los Angeles. You never cease to amaze.

Quality Meets Craft

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Even though we were moving into a more modern space with an open floor plan, we still wanted to stay true to our previous HQ’s warm DIY aesthetic, as well as our own personal commitment to lean quality over bells and whistles. So, we brought most of the old office with us. In the living room area, you’ll find Reaction’s signature rustic wall centerpiece, a set of colorful couches, and of course, Aaron’s pièce de résistance, our wifi-enabled Philips Hue lighting system, hooked up to GitHub via IFTTT. As for the work stations, we stuck to our same tried-and-true, pared down setup: each team member works off of a Macbook Pro with an LG curved monitor Thunderbolt display, a standing Evodesk, and a white Sayl Herman Miller chair.

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Still no over-the-top treadmill desks or company hoverboards ‘round these parts, but we did add a few homey new flourishes to the mix. Taking advantage of the great weather and the constant sun, we outfitted our balcony with some succulents and patio seating. We also wanted to pay as much homage to the maker community as we could, so when it came time to order a conference table, rather than picking up a big glass slab from an office furniture store, we commissioned Cloud Noir, a local father-and-daughter artisan team, to built us a one-of-a-kind piece made of industrial wood. Meetings kind of feel like family dinner.


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So we’ve given you a digital tour of our shiny new home— why not come see it for yourself? One of our initiatives this year is to meet, greet, and get more involved with LA’s open source community, as well as the Silicon Beach tech scene. Now that we’ve finally settled into a space that can comfortably accommodate large groups, expect to see a lot more local events hosted at Reaction HQ.

As a de-facto housewarming, we’re hosting a Meteor LA Meetup on August 18! Join us for food, drinks, and hands-on experience with members of the local JS community. RSVP here and lounge on our couches. Who knows— maybe you’ll even run into Morgan Freeman.

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